With apologies to George Orwell…
I work at an English factory (a small publisher) and in my past wayward life, wrote marketing copy on the side. So I know how powerful language can be—powerful enough to entice you to part with your hard-earned cash to buy things you don’t actually need and that might actually make you sick. You have to give food marketers—and marketers of consumer products in general—credit for their creative use of the English language in order to dupe us.
I thought I was simply baking bread
Merriam-Webster doesn’t list a definition for artisanal, only artisan:
noun ar·ti·san \ˈär-tə-zən, -sən, chiefly British ˌär-tə-ˈzan\
1 : a worker who practices a trade or handicraft : craftsperson
2 : one that produces something (as cheese or wine) in limited quantities often using traditional methods
I couldn’t cook much before my daughter was born. That was 21 years ago. Let’s say I’ve made only one meal a day and I’ll even give myself an entire year off because I am the writer and so can live out that fantasy here in Brandon Grotesque font. That’s 20 years x 365 days = 7,300 meals I’ve cooked. So far. That doesn’t sound like limited quantities to me.
I think terms like “artisinal” intimidate people. It can make them feel that they should leave cooking to the skilled professionals. Today, if you bake bread, you are now an artisan. It’s a little silly. If I can make bread, anyone can. It takes a bit of skill, but not much. People have baked bread for thousands of years after all.
How about we change the term “artisinal food” to “dinner.”
Let us dispose of misleading adjectives
adjective dis·pos·able \di-ˈspō-zə-bəl\
: designed to be used once and then thrown away <disposable diapers>
That definition comes from Merriam-Webster. The dictionary also defines disposable as “remaining to an individual after deduction of taxes and necessary living expenses” as in “disposable income.”
M-W records 1643 as the first use of the word, but I’m pretty sure people weren’t throwing out gazillions of K-cups back then. So I did a little more digging. Dictionary.com describes the origins of the word “disposable” as follows:
“1640s, ‘that may be done without;’ see dispose + -able. Meaning ‘designed to be discarded after one use’ is from 1943, originally of diapers, soon of everything; replaced throw-away (1928) in this sense. First recorded use of disposable income (preserving the older sense) is from 1948.”
Ahhh, 1943 and the dawn of single-use diapers, soon of everything. That sounds more like it.
The definitions I came across all said something about using and “throwing away.” Where is this away? What a mess away must be. I would like to find out the origins of this phrase “throw away.” Like Annie Leonard says, “There is no such thing ‘away.’ When we throw something away it must go somewhere.”
The term “disposable” makes us believe that we are “able” to “dispose” of all the trash we create. Really, we just outsource the problem to the garbage trucks, over-burdened landfills and developing countries.
I propose we replace the term “disposable” with “landfill in transition.”
Is zero-waste a throw-away term?
At a July 4th parade my boss attended this week in Oregon, while some people threw candies from floats, others threw tea bags. My boss brought one of the latter to the office to show me.
It says right on the paper packaging “no landfill.” I am confused. Am I supposed to eat this packaging? How is the packaging not landfill? The back of this “eco-wrapper” says it is “made from renewable non-GMO wood pulp.” Well, that is SO MUCH better than a plastic wrapper but does the package self-destruct upon opening like a Mission Impossible message? And what about the tea bag inside? I would throw it on my compost heap but not everyone composts, so don’t they, ummm, throw it out?
The term “zero-waste” on the package differs from my definition. I think “less-waste” would make more sense here. The company sounds like a very good one though. Their packaging is compostable, the filter hemp, the tea organic and fair trade. I’m sure it tastes great. I am just scratching my head a little over use of the term “zero-waste.”
Please tell me what your definition of zero-waste is. I am pretty hardcore compared to some, yet perhaps not hardcore enough for others. The definition of “zero-waste” could easily be a separate post.
Take back the c-word
adjective con·ven·tion·al \kən-ˈvench-nəl, -ˈven(t)-shə-nəl\
: of a kind that has been around for a long time and is considered to be usual or typical
What is “conventional” about spraying food with poison; growing it in pesticide-dependent monocultures; irradiating it; splicing its genes with the genes of fish; and producing seasonal fruit out of season? This madness has been going on for less than 100 years, so we either need to change the definition of “conventional” (around for a long time) or just ditch this term to describe food produced this way. In a recent post, I suggested we call “conventional” produce “industrial.” Not very appetizing. Maybe I don’t write marketing copy as well as I thought 😉
Let’s reserve the term organic for a difficult subdiscipline of chemistry
I ranted a bit about conventional versus organic in a previous blog post and a few people commented that organic food can be treated with pesticides. So to help clear up confusion, I’ve cut and pasted the following (current) definition or organic from the US Department of Agriculture:
USDA Consumer Brochure: Organic Food Standards and Labels: The Facts
“What is organic food? Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Before a product can be labeled ‘organic,’ a Government-approved certifier inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet USDA organic standards. Companies that handle or process organic food before it gets to your local supermarket or restaurant must be certified, too.” Consumer Brochure, USDA National Organic Program. 2007.
So, yes, organic food may be grown with pesticides but organic farming practices differ from “conventional” ones.
Did you know you can reproduce (in the US) content from US Government websites? I learned that at the English factory 😉
Can we please unburden real food of the adjective “organic” and simply call it “food”?
15 Replies to “Food Politics and the English Language”
Fun and thought provoking!
Thank you Annie 🙂
Love your posts & your blog. Society really needs more people like you to start a revolution and break the industrial cycle.
Thanks for sharing!
Thanks Larissa 🙂 ~ Anne Marie
“Landfill in transition” made me laugh out loud!
I totally agree with your last point, I think the things we’ve allowed to become “conventional” are disturbing. We need to think about what practices our language is normalizing, and create a new version of “normal.” Thanks for such an inspiring read!
I’m glad I made you laugh Elizabeth 🙂 Thanks for the comment. Happy Plastic-Free July. I’m enjoying reading your updates. ~ Anne Marie
Organic is a marketing term these days. For a farm to be ‘certified organic’ they need to jump through so many hoops and pay so much money that it’s hard for a small family farm to get certified. Big Ag defines and runs the definition of ‘organic’.
Personally, I don’t buy ‘organic’. I buy from small family farms that are local, that I know do things the way I would. And then I spend the harvest months putting up as much local produce as I possibly can – freezing and canning – so that I know exactly where our food comes from and how it was grown all year long. Yes it’s work, but the peace of mind is priceless. As is knowing I’m not supporting big Ag.
I agree with you Becky about supporting small farms and you are a shining example! I avoid industrial organic/Big Organic. I shop at the farmer’s market and buy from small farmers as much as possible (it tastes the best!). Most of our vendors here have jumped through the expensive hoops to get certified organic but I have bought from others who haven’t, after I’ve asked them about their practices.
Only a small handful have done it here and I get why. I try to support as many of the small farms as I can, so every week, I buy from at least 5 or 6 different family farms. There’s one farmer (that has jumped through the hoops, runs a phenomenal farm) who always points out to me the newer, smaller farms I should be supporting. I especially love to support the ones growing unique varieties. Makes for much more interesting dinners!
I wonder if the wording on the teabag packaging should read ‘zero landfill waste’. I agree that if it had to be recycled or composted it’s not zero waste. It also drives me mad in the UK when packaging says it’s either a) not currently recyclable – so will it ever be, or are they just fobbing us off? or b) check with your local authority as to whether it can be recycled (differs from area to area) – which puts the responsibility on the consumer rather than manufacturer.
That sounds better to me. We have packaging like that here in the US and it also drives me crazy: “Compostable where facilities exist.” It costs a company nothing to print that on its packaging! Tetra Paks are recyclable where facilities exist but none do exist! It’s meaningless jargon and an empty gesture. I could print on a package “Free where stores give this product away” or “Improves health if you exercise for 90 minutes after eating” or some other nonsense :/
I love that you’ve tackled the language issue when it comes to marketing and made some great points. There is enough on the surface to do a whole book!
Thank you Hilda 🙂 When you start to look at how the marketers manipulate us into consuming stuff, you see writing material everywhere–a whole book full for sure!
Great post and I’m sure it’s only the beginning of discussion on so many subject.
Thanks so much Jules. Yes, this could expand into several long posts! ~ Anne Marie