With apologies to George Orwell… I work at an English factory (a small publisher) and in my past wayward life, wrote marketing copy on the side. So I know how powerful language can be—powerful enough to entice you to part with your hard-earned cash to buy things you don’t actually need and that might actually […]
food marketing
7 Big Food Marketing Gimmicks
I’m surprised no store employee or manager escorted me from the supermarket premises today. Looking for food to snap pictures of for this post, I kind of went a bit crazy once I started. I found so much material! If aspects such as added sugar, overpackaging and dead food lacking nutrients don’t turn you off of processed food, […]