Updated 09/25/19 I do like to cook but I also love easy. Big Food has convinced us that cooking is very difficult, best left up to professionals, time-consuming, beneath us…and on and on. I understand that not everyone will want to bake their own bread (it tastes SO much better than store-bought though!) but the […]
Big Food
I Am not a Professional Chef and That Is the Point
I teach in-person workshops and online webinars, mostly on fermentation, and I need to create some new marketing materials to get the word out. How do you like this tagline? I have no formal training in food preparation™
The Future of the Food Movement
Sometimes checking Twitter compulsively pays off. Last Friday, while checking my feed yet again, I noticed a tweet from Michael Pollan with information on a limited number of tickets for the last Edible Education 101 lecture at UC Berkeley, organized by The Edible Schoolyard Project. Michael Pollan and Mark Bittman would discuss the future of the food […]
7 Big Food Marketing Gimmicks
I’m surprised no store employee or manager escorted me from the supermarket premises today. Looking for food to snap pictures of for this post, I kind of went a bit crazy once I started. I found so much material! If aspects such as added sugar, overpackaging and dead food lacking nutrients don’t turn you off of processed food, […]