We consumers want to do the right thing and marketers know this. Hence the vague language, fuzzy animals and other greenwashing tactics.
A woman rides her bike to the farmers’ market to buy locally grown fresh fruit and vegetables. After carefully selecting some apples, oranges, avocados, potatoes and kale, all grown on small farms without the use of synthetic pesticides, she places them in her homemade cloth produce bags. Before she hops back on her bike, she […]
Act as if what you do makes a difference. It does.” — William James To live without hope is to cease to live.” — Fyodor Dostoyevsky You have to show them that there’s a better way. You need to inspire them like you inspired me! You need to give them hope.” — Barry, Sausage Party […]
Notice I didn’t use the term “zero-waste” in the title. I would feel a little ridiculous writing about a road trip to Tahoe—an entire tank of fossil fuel away—and then saying, “Look at me! I brought my own fork!” I think twice before I travel these days and I haven’t flown this year, although I […]